About Us
We’re Liv and Greg, the proud writers and photographers behind itslivb.com. Here on the blog, our mission is simple: to share plant-based recipes that everyone can enjoy—whether you’re fully plant-based or just dabbling. Our dishes might look a little gourmet, but don’t worry—they’re made with everyday ingredients you can actually find at your local grocery store. No need to hunt down obscure items or place sketchy online orders from the depths of the internet!
While our recipes are designed to be approachable, we do recommend giving the full blog post a read before diving in. They’re not just filler—we include tips, tricks, and answers to common questions to help you get the best results. And if you ever hit a snag or have a question we didn’t cover, leave a comment or shoot us a DM on Instagram. We genuinely love connecting with you—sharing good food is what we’re all about!
Olivia Biermann
I’m Liv! A recipe developer, video creator, and photographer! My recipes strike a balance between cozy comfort food and more health-conscious eats, but are always 100% plant-based and always approachable. I am also the author of the bestselling cookbooks Liv B’s Vegan on a Budget and Liv B’s Easy Everyday, both packed with simple, satisfying recipes that anyone can make—no matter their skill level or budget.
I’ve been in the kitchen since I was a kid—cooking with my dad, baking with my mom—probably since I was around 8 or 9 years old. But my real deep dive into cooking started when I gave up meat during my second year of university. I was living at home at the time, which meant I had full access to my parents’ kitchen during the day. If I wasn’t in class, chances are I was in there experimenting—trying to perfect eggless banana bread or whip up dairy-free cookies.
Not every attempt was a win (there were definitely some flops!), but my love for recipe creation kept growing. In 2015, I started sharing my kitchen adventures on YouTube, and things just took off from there. Since then, this past decade has brought me some pretty incredible titles—business owner, homeowner, mother—and I’ve loved every part of the journey.
Greg Bellefontaine
Hi, I’m Greg—the creator behind Greg’s Vegan Gourmet, where I share quick and accessible vegan recipes that never compromise on flavour or convenience. Whether it’s a crave-worthy photo or a scroll-stopping video, my goal is to inspire you to dive into plant-based cooking and prove that vegan food can be just as delicious (and easy!) as anything else out there. Trust me—whether you’re vegan or just curious, you’re going to want to try it all!
I grew up on fast food and simple homemade meals—always craving that next bite of comfort. After hearing “we have food at home” one too many times, I made it my mission to recreate those nostalgic favourites in a way that’s just as satisfying, but fully plant-based and made in your own kitchen. From burgers to pizza and everything cozy in between, that love for comfort food is what sparked my passion for cooking.
With a little nudge from my wife, I started sharing my recipes in 2022. Social media was evolving fast, but staying creative and authentic helped me grow a community of hundreds of thousands within a year. That drive hasn’t slowed down—and neither has my love for creating feel-good, vegan food that anyone can enjoy.
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